sábado, 7 de mayo de 2011



Kellong’s, a big global industry


Kellogg’s company is a international food industry of USA which produces products for breakfast, like cereals and biscuits special to health food and a balanced diet.


History:
In 1849, the brothers Kellogg did an experiment in Battle Creek, Michigan, USA. The brothers, John Harvery and William Keith Kellogg created the first cereals by chance when they forgot about the baked wheat in the oven. At this moment, they created cereals.
However, they wanted own cereals to be special for good health and they did many experiments to get healthy and light products.
The brothers offered of Battle Creek the cereals that they had obtained for breakfast. This breakfast became popular and after 10 years, other companies were producing similar products.
Important dates of the creation Kellogg’s Company.
1898: the first cereals called Corn flakes of Kellogg’s appeared when the cereals appeared on the market, the demand increased a lot.
1906: when W.K. Kellogg’s saw that his product was successful, her founded the Battle creek toasted corn flakes company but this product needed a name to be famous: KELLOGG’S.
1955: The company manufactured a new product caked ‘Special K’. During these years the Kellogg’s company obtained over millions of pounds in production and sales.

Since 2000 will now, K.Company has continued evolving. Nowadays there are 180 countries with 16 production plants in the world.


Goals of the company:
-To provide the consumers with healthy products and promote a healthy life.
-Act with responsibility
-promote diversity and policy of work
-provide jobs with full security.
At the moment there is a great variety of cereals, snacks and biscuits.

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